The LTV clarity method
A disciplined four-stage process built for app teams—not a generic analytics installation.
We align stakeholders on the exact choice ahead, the customer group involved, the useful time horizon, and what evidence would change the decision.
We inspect how users become customers, how key events are defined, and how transactions, renewals, and refunds connect. Data gaps stay visible.
We select observed or predicted LTV, margin treatment, segmentation, and confidence limits to fit the decision—not to maximise complexity.
We facilitate the interpretation, distinguish evidence from inference, and leave a ranked action list with owners and review signals.
Working principles
Every important definition and limitation travels with the result.
We seek enough accuracy to decide—not false certainty.
Your people understand the model and can challenge it.