01
Know the baseline
LTV Foundation
A reliable customer lifetime value model built from your app, subscription, and revenue data.
↗LTV analytics for Malaysian apps
See the value your app creates—and where it escapes.
We help product, growth, and finance teams turn customer behaviour and revenue into clear lifetime value decisions.
Based in Sarawak · Working with app teams across Malaysia
Cohort signalRetention → value
Decision lensLTV : CACBy channel, not blended
The core engagement
A shared LTV model your teams can actually use.
We connect acquisition cost, activation, retention, and realised revenue. The result is not another dashboard—it is a clear model, documented assumptions, and a short list of decisions your team can act on.
01Start with the business decision
02Trace the evidence in your data
03Turn findings into priorities
Ways to work together
Focused analysis for the next important decision.
02
Find value leaks
Retention Cohort Review
See where valuable users disengage and which behaviours predict durable retention.
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03
Spend with confidence
Growth Economics
Connect CAC, payback, retention, and LTV before increasing acquisition investment.
↗“The useful question is rarely ‘What is our LTV?’ It is ‘Which customer value do we need to understand to make this decision well?’”
Field notes
Better questions for customer economics.
12 August 2026 · 6 min read
LTV is not one number: choosing the right view
A useful LTV model changes with the decision: acquisition, product, finance, or retention.
29 July 2026 · 5 min read
Four cohort signals worth checking before scaling spend
Acquisition can look efficient while weak activation and retention quietly erode payback.
10 July 2026 · 7 min read
A practical measurement plan for reliable app LTV
Start with a small chain of trustworthy events instead of tracking everything.